Backgrounds

Shanghai consists of myriad people, families, community groups and businesses and receives visitors from all parts of the world. The visitors in their turn bring new vitality and cultural diversity to the city. Everyone has his or her own dream about the future. Any progress starts with a dream. Launching “The People’s Archive” campaign and creating an archive of images will help the pubic better understand Shanghai, a charming city with rich history, as well as its past and its present. As a result, the future of Shanghai will be shaped by imaginations and visual contributions of ordinary people.  
The “Dream Cube” , Shanghai Corporate Pavillion will present a highly interactive experience. Photos, paintings and other images contributed by the members of the public will be displayed at multiple locations of the Pavilion. Such works will be selected from submissions by ordinary people. The public can create their own works on the specified assignments and upload them to the Dream Cube’s website (www.expo2010scp.com). All uploaded submissions will be reviewed by a jury of artists and photographers, who will make selections from them to be shown in shopping malls, supermarkets, taxis, and traditional media outlets and on big screens on street corners and multimedia displays in communities across Shanghai in the early, middle and late phases of the Expo.
With a unique solicitation approach and creative assignments, “The People’s Archive” campaign provides a platform for anyone who is interested in contributing his or her work and showing off his or her talent to participate in the design and building of the “Dream Cube.”
Selected works by ordinary people, artists and photographers will be integrated into the close-to-20-minute experience of the “Dream Cube.” In addition, these chosen works will be published in an album so that more fans of art and photography will know about them. During the Expo 2010, the album will be distributed to VIP guests as a gift. It will also be available at the “Dream Cube” gift shop. 

The Campaign

• Duration: July 20, 2009 – April 30, 2010
• Open to anyone who loves photography and the city of Shanghai.
• All participants enjoy euqal status and opportunity.
• All entries must be submitted to the website of Shanghai Corporate Pavallion(www.expo2010scp.com).
• Participants can submit more than one entries.
• A Participant shall ensure that 
  
  • • •  
        • He/She enjoys the full copyright over the works uploaded, and there is no existing or potential lawsuit, arbitration, administrative procedure or any other situation related to the works uploaded that may cause the invalidity of the copyright.
        • His/her submissions don’t contains anything that are obscene, illegal, endangering the national security or damaging national image;
        • He/she shall bear all the legal liabilities of the works they uploaded.

How to participate

• Register — All partipants must be a registered member of Shanghai Corporate Pavillion website before they can submit their works 
• Upload – Participantes can upload their works after registration
• Browse - - All submissions can be browsed at Shanghai Corporate Pavillion website

Assignments

The campaign comprises ten assignments, each covering a different segment of the population. The photos are to depict the impressions and dreams about Shanghai as a city using diverse angles and versatile approaches. Selected works will compose a collective portrait of Shanghai that is dynamic, objective and reliable. Featuring an extensive scope and creating endless interpretive possibilities, the ten assignments will produce a commemorative collection of artistic images for the “Dream Cube” and the city of Shanghai by engaging all levels of communities.

  
The Ten Assignments:

• 1.What’s your favorite part of Shanghai?                 
• 2.Color it green                                                            
• 3.A whole new angle                                              
• 4.How does Shanghai celebrate?                                  
• 5.Make a portrait                                                          
• 6.Construct Shanghai’s future                                
• 7.Celebrate Shanghai’s youth                                 
• 8.What flies over Shanghai?                                          
• 9.How do we communicate?                                  
• 10.Outside eyes                                                      

 

Please visit our website and submit your works to the respective assignments. We are looking forward to your visual interpretation of the city of Shanghai.