2010 World Expo Shanghai Corporate Pavilion
Date: 2010-05-04
Highlight one:
New Approaches for Energy Use - Electricity Generation with Solar Hot Water
The Dream cube features a 1000m2 solar heat-collecting tube screen on the roof, collecting solar energy to produce hot water up to 90ºC. The water is then used to generate electricity and support the operation of the entire Dream Cube. This technology will be widely applied in geothermal power generation and industrial cogeneration, such as steel plants, cement plants, float glass and thermal power plants, initiating a revolution in the field of new energy technology.
Highlight Two:
Use of Recyclable Materials- Reclaimed Plastics
According to incomplete statistics, Shanghai produces more than 30 million waste CDs every year, but only 25% of them are reclaimed and recycled. If these CDs were reclaimed and washed, they could be used to produce new plastic(polycarbonate)particles. The Shanghai Corporate Pavilion uses polycarbonate transparent plastic tubes in its external facades, which are embedded with various technical wires and cables, thereby creating a dreamlike appearance for the pavilion. After the conclusion of the World Expo, these plastic tubes can be easily recycled again to reduce energy consumption.
Highlight Three:
Making Full Use of the Natural Resource - Water/Mist
All the rainwater within the site of the Dream Cube will be collected and recycled. After sedimentation, filtration, storage and other technical treatment, rainwater can be used for daily purposes at the pavilion and supply water for mist spraying. These sprays can effectively lower the site temperature, purify the air, and use their low energy consumption to give visitor a comfortable environment throughout the whole summer.
Highlights Four:
A Unique Construction Style
Rather than being separated by static walls, the Shanghai Corporate Pavilion is designed as a free and movable space surrounded by a dense network of technical tubes. Inside this network, the LED tubes will constantly change the exterior appearance of the pavilion under the control of computer program, delivering the dazzling visual effects of a real "Dream Cube". This design provides a fantastic atmosphere and solves the problem of visitors exposure to the hot sun while waiting.
The Shanghai Corporate Pavilion features an all-steel architecture. Four large framework pillars support a structure with a span of 63 meters and a width of 45 meters, forming a huge half-outdoor space on the base for the purpose of sun-shading, ventilation, rain shelter and leisure. This type pf structural technology is generally used in bridges, and seldom applied in buildings.
Visitors have to take escalators to enter the pavilion. The Mitsubishi escalator is currently the steepest and longest escalator in China, Blue artistic lights fill the closed space, taking people away from the noise and sending them to a fantasy world when they walk through this time tunnel.
Highlight Five:
The light-wave vegetable Garden of the Future household in the Leisure Area
The "Future light wave vegetable" are referred to as the fourth category of agriculture (the traditional outdoor culture, mechanical culture, soiless culture, and plant factories). Vegetables and seedlings are two major light-wave crops, which are planted indoors with manually controlled environmental conditions, including light, temperature, humidity, concentration of carbon dioxide and nutrients, thereby enabling a non-seasonal plant system with consistent supply. The vegetables do not need sunlight or soil to grow, but are cultivated only with pure water and exposure to the light waves of the Hybrid Electrode Fluroescent Lamps (HEFL). They are characterized by their superior nutrition, and the absence of pests, pesticides, and pollution of the soil and air, as well as excellent quality tracking, satisfying each of our requirements for vegetables. The grower may decide when and what to sow according to his own needs, without having to consider the seasonal or natural factors. Moreover, the use of water is considerably reduced within a shortened growing cycle, helping to maintain an optimal growing environment for the plants. Within its standardized processing, comfortable working environment, and no specific requirements for operators, the high-tech garden enables everyone to benefit from a healthier, easier way of life.
Focus one:
Robot of Industrial Intelligence in the Queuing Area
The world’s largest and most powerful industrial robot will be exhibited at the Dream Cube, customized for heavy and large work pieces, the robot is able to carry overweight objects, and move large-sized components in a swift, stable and accurate manner. When handling overweight components, such as assembling machine tools or positioning bodyworks, the robot can perform the duties both safely and efficiently, whilst eliminating dust penetration, water immersion, and body touch. Therefore, the robot emerges as an excellent substitute for cranes, carrier vehicles and portal cranes.
This series of robots features intelligent robots with full integration of visual system and force sensor. The robot can obtain location information about external objects with its visual system, and sense the change of forces when snatching or carrying objects via the force sensor, making responses accordingly.
Focus Two:
The Robotic Kitchen of the Future in the Leisure Area
The "Future Robot Kitchen" is known in English as AIC (AI cooking) and in Chinese as Aike. It is a series of cooking robots invented in China, and recognized as a world -leading innovation. In the certificate of Scientific and Technological Achievement endorsed by academicians from the Chinese Academy of Sciences in 2006, the AIC technology is affirmed as "first of its kind and world-leading" it is further acknowledged that "the high-tech robot can cook dishes with the right assortment of ingredients and nutrients, standardized processing, and guaranteed safety and sanitation. The finished dishes feature a bright color, distinct texture and authentic taste, thereby realizing the automation of Chinese cooking."
Aike’s production methods help to create a green and low-carbon cooking environment, by taking such technical measures as standardized preparation and processing, cold-chain distribution, and non-polluting disposal of the cooking fumes, we can eliminate damage to and pollution of the atmosphere and urban environment from transportation waste, food waste, cooking fumes and waste gas.
Focus Three:
A New Interactive Experience That Invites Visitors to Participate through the Whole Journey
When visitors begin lining up to enter, screens in the first floor’s waiting area display a film featuring a grandfather and a granddaughter who encourage the audience to interact. When visitors applaud, the sound is detected by sensors which drive the LED light array on the entire first floor, so that it changes color rhythmically.
Entering the "green shanghai" area, visitors encounter the interactive fiber optic reeds that are clumped as islands. As guests weave their way through, touching or moving the reeds makes them change color implying that people can alter nature through their own actions. As they pass along, the sense of change is reflected through the four seasons of Shanghai, as broadcast on the LED Screens.
In the Shikumen display area, visitors’ approach triggers windows to automatically open, revealing constantly changing 3D images.
In the New shanghai area, visitors’ stand in front of the interactive simulated elevators pressing either the "up" or the "down" button - one of which will start the video. After a few seconds, they hear the signature sound of the elevator bell- "Ding" - announcing the arrival of the elevator. Then the elevator opens its "door" and visitors can watch a range of images or video, before the elevator door closes. If the button is pressed again, the elevator will repeat the above operations and opens its door once more, displaying different images or videos.
Entering the theater, visitors will enjoy the synthesis of various types of photos and video on the 360degre movie screen in the control room of the dream cube, including lightning, rough waves, and a red sun rising. Lighting effects on sire and the surround sound interact to a creative an immersive feeling for visitor. Even more amazing are the real time video camera installed outside the Cube, which transmit images directly onto the Theater screens. When visitors watch the movie, applauding and waving with "Professor butterfly", the LED light outside the pavilion will also interact with visitors and change color, making the audience feel that, together, they are changing the Dream Cube.
Focus Four:
World’s Biggest 3D LED Lighting Array
The LED lighting formation on the façade of the pavilion was designed, developed, and produced on the basis of the architect’s original idea for architectural outlook. The entire project, ranging from the design, research and development to product manufacturing, including core and key technologies, was independently conducted and achieved in china with fully independent property. The LED light tubes of the Shanghai Corporate Pavilion have a total length of 110,000 meters, which are divided into 129 individually controlled parts to form a three-dimensional display matrix. Currently, the scale of the display matrix is 63m x 45m x 19m, making it the largest in the world.
The 3D LED light formation of the Dream Cube serves two purposes: In the daytime, it is used as the outer frame of the architecture to form a cubic façade made of vertical light tubes, gleaming on the surface of the elegant curves of the Shanghai Corporate Pavilion. At night, the LED light formation displays live 3D animation, characters and various light effects on the exterior of the architecture, impressing visitors with its stunning high-tech 3D effects and spectacular architectural landscape.
Focus Five:
Stunning Visual Effects - 360-degree Circular-screen Shooting Techniques and Special Effects with Live Action and Digital Integration
The 360-degree circular-screen film playing in the Control Room of the Dream Cube was shot simultaneously on nine video cameras. The seamless shooting techniques produce 3D and amazing visual effects. In the production of special effects, such as the onscreen words and the wings of Professor Butterfly, a variety of computer technologies are applied to achieve high-precision synthesis based on human actions and behaviors. From each angle in the Control Room of the Dream Cube, the audience will experience a different effect, and will definitely want to experience it again!